Optimizing a retail strategy [electronic resource] : integration, analysis, and adaptation / Joel R. Evans.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Planning and implementing a retail strategy: Publisher: London : Henry Stewart Talks, 2013Description: 1 online resource (1 streaming video file (35 min.) : color, sound)Subject(s): Business planning | Retail trade -- Management | Retail trade -- Planning | Strategic planningOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Ongoing nature of strategic planning and SWOT analysis -- Value creation process -- Integrating the strategy -- Budgeting process -- Keys to superior total quality -- Analyzing the strategy -- Benchmarking -- Gap analysis -- Assessment -- Retail auditing process -- Effectiveness checklist -- Strategic profit model -- Ratio analysis -- Promotion's hierarchy of effects -- Looking to the future -- Scenario analysis -- Global retail development index -- Relationship era -- Online resources.
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Mode of access: World Wide Web.