Going global [electronic resource] : foundational ideas/ Anil K. Gupta.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Global strategy: Publisher: London : Henry Stewart Talks, 2014Description: 1 online resource (1 streaming video file (30 min.) : color, sound)Subject(s): Globalization -- Economic aspects | International business enterprises -- Management | Organizational effectiveness | Strategic planningOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Strategy at different levels of aggregation -- Globalization of market presence, value chain, capital base, organization and mindset -- The prototypical global company -- Why go global? -- Importance of industry economics -- Globalization of Wal-Mart in different markets.
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Mode of access: World Wide Web.