The encroachment framework [electronic resource] : part 1 of 2 / Bo van der Rhee [and] Glen Schmidt.

By: Van der Rhee, Bo [spk]Contributor(s): Schmidt, Glen. (University of Utah, USA) [spk]Material type: FilmFilmSeries: Henry Stewart talksBusiness & management collection. Operations strategy: Publisher: London : Henry Stewart Talks, 2014Description: 1 online resource (1 streaming video file (12 min.) : color, sound)Other title: Encroachment framework, part 1 of 2Subject(s): Market share | New products -- MarketingOnline resources: Click here to access online | Series
Contents:
Contents: New products can take market share -- New attributes can be introduced -- The encroachment framework -- Six types of new products & services -- Immediate high-end -- Immediate low-end -- New attribute high-end -- Fringe market low-end -- Detached market low-end -- New market high-end -- Core attribute performance vs. New attribute performance.
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Animated audio-visual presentation with synchronized narration.

Title from title frames.

Contents: New products can take market share -- New attributes can be introduced -- The encroachment framework -- Six types of new products & services -- Immediate high-end -- Immediate low-end -- New attribute high-end -- Fringe market low-end -- Detached market low-end -- New market high-end -- Core attribute performance vs. New attribute performance.

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Mode of access: World Wide Web.

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