The encroachment framework [electronic resource] : part 1 of 2 / Bo van der Rhee [and] Glen Schmidt.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Operations strategy: Publisher: London : Henry Stewart Talks, 2014Description: 1 online resource (1 streaming video file (12 min.) : color, sound)Other title: Encroachment framework, part 1 of 2Subject(s): Market share | New products -- MarketingOnline resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: New products can take market share -- New attributes can be introduced -- The encroachment framework -- Six types of new products & services -- Immediate high-end -- Immediate low-end -- New attribute high-end -- Fringe market low-end -- Detached market low-end -- New market high-end -- Core attribute performance vs. New attribute performance.
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Mode of access: World Wide Web.