Ryanair [electronic resource] : matching the activity system to the strategy / Robert Grant.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2017Description: 1 online resource (1 streaming video file (3 min.) : color, sound)Subject(s): Ryanair | Airlines -- Management -- Case studies | Business logistics | Competition | Organizational effectiveness | Strategic planningOnline resources: Click here to access online Summary: This case study describes Ryanair's activity system and the company's key success factor: low fares enabled by low operating costs. The case study shows that Ryanair succeeds by closely matching all of its activities to its strategy of maintaining low operating costs.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Competitive strategy.
Title from title frames.
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This case study describes Ryanair's activity system and the company's key success factor: low fares enabled by low operating costs. The case study shows that Ryanair succeeds by closely matching all of its activities to its strategy of maintaining low operating costs.
Mode of access: World Wide Web.