A resource-driven acquisition by a Chinese firm [electronic resource] / Xiaobo Wu.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2017Description: 1 online resource (1 streaming video file (4 min.) : color, sound)Subject(s): Fulida | Nuecel | Investments, Foreign -- China -- Case studiesOnline resources: Click here to access online Summary: This case study considers Fulida's acquisition of Neucel to emphasise the importance of resource-driven acquisitions. Faced with increased demand and a reduction in Chinese cotton output, Fulida sought to increase the supply of raw materials needed to manufacture viscose fibre. Fulida decided to acquire Nuecel, one of the largest global wood pulp suppliers.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: The globalization of Chinese enterprises.
Title from title frames.
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This case study considers Fulida's acquisition of Neucel to emphasise the importance of resource-driven acquisitions. Faced with increased demand and a reduction in Chinese cotton output, Fulida sought to increase the supply of raw materials needed to manufacture viscose fibre. Fulida decided to acquire Nuecel, one of the largest global wood pulp suppliers.
Mode of access: World Wide Web.