Ford, Chrysler, and General Motors [electronic resource] : the fall and rise of an automotive empire / Judith M. Bardwick.
Material type:![Film](/opac-tmpl/lib/famfamfam/VM.png)
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Employees and the great recession.
Title from title frames.
Access restricted to subscribers.
This case study examines Ford, Chrysler, and General Motors' complacency in the face of rising competition from Japanese car companies. Following the 1973 oil embargo, this competition could no longer be ignored, and the 3 largest American automobile manufacturers began cutting costs by outsourcing labour. This resulted in increased unemployment and contributed significantly to Detroit declaring bankruptcy in 2013.
Mode of access: World Wide Web.