Aspen Aerogels [electronic resource] : a capability-based framework for global expansion / Donald R. Lessard.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2018Description: 1 online resource (1 streaming video file (7 min.) : color, sound)Subject(s): Aspen Aerogels Inc | Comparative advantage (International trade) | Competition, International | International business enterprises -- Case studiesOnline resources: Click here to access online Summary: This case study applies the RAT/CAT framework to Aspen Aerogels, a company specialising in aerogel-based insulation. By considering the relevance, appropriateness and transferability of its products; Aspen Aerogels internationalised effectively and as of 2014, over 70 percent of its total sales were exports.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Competing on capabilities in a global world : the RAT/CAT framework,
Title from title frames.
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This case study applies the RAT/CAT framework to Aspen Aerogels, a company specialising in aerogel-based insulation. By considering the relevance, appropriateness and transferability of its products; Aspen Aerogels internationalised effectively and as of 2014, over 70 percent of its total sales were exports.
Mode of access: World Wide Web.