Supply chain management [electronic resource] : Motorola's complexity index / Omera Khan.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2018Description: 1 online resource (1 streaming video file (2 min.) : color, sound)Subject(s): Motorola, Inc | Business logistics -- Case studies | Cell phones -- Design and construction | Delivery of goods -- Management -- Case studiesOnline resources: Click here to access online Summary: This case study examines the success of Motorola's complexity index in reducing complexity across its supply-chains. At Motorola, competitive pressures caused the company to increase its product variation, making it difficult to closely match demand. However, by focussing on complexity reduction, Motorola was able to significantly reduce costs and improve company responsiveness.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Product design and the supply chain.
Title from title frames.
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This case study examines the success of Motorola's complexity index in reducing complexity across its supply-chains. At Motorola, competitive pressures caused the company to increase its product variation, making it difficult to closely match demand. However, by focussing on complexity reduction, Motorola was able to significantly reduce costs and improve company responsiveness.
Mode of access: World Wide Web.