KIND snacks [electronic resource] : the difference between nice and kind / Drew Neisser.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2018Description: 1 online resource (1 streaming video file (4 min.) : color, sound)Subject(s): Business ethics -- Case studies | Entrepreneurship | Snack food industry | Success in business -- Case studiesOnline resources: Click here to access online Summary: This case study describes the journey of KIND Snacks founder and CEO, Daniel Lubetzky, through his first unsuccessful business venture, to his current, successful company and global programme to encourage acts of kindness while promoting healthy eating.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: The good, the bad and the ugly of cause marketing.
Title from title frames.
Access restricted to subscribers.
This case study describes the journey of KIND Snacks founder and CEO, Daniel Lubetzky, through his first unsuccessful business venture, to his current, successful company and global programme to encourage acts of kindness while promoting healthy eating.
Mode of access: World Wide Web.