Culture as a consumer force [electronic resource] : yoga and "glocalisation" / Søren Askegaard.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2020Description: 1 online resource (1 streaming video file (10 min.) : color, sound)Subject(s): Consumer behavior -- India -- Case studies | Consumers -- Psychology | Consumption (Economics) -- Psychological aspects | Consumption (Economics) -- Social aspects | Culture and globalization -- Case studies | Yoga -- Economic aspectsOnline resources: Click here to access online Summary: This case study explores "glocalisation" and "cultural reflexivity" through the lens of Yoga in India.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Why we buy? Culture as a buying motivator.
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This case study explores "glocalisation" and "cultural reflexivity" through the lens of Yoga in India.
Mode of access: World Wide Web.