Overview of market research [electronic resource] / Jean-François Denault.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Marketing strategy: Publisher: London : Henry Stewart Talks, 2020Description: 1 online resource (1 streaming video file (21 min.) : color, sound)Subject(s): Marketing research -- Data processing | Marketing -- Moral and ethical aspectsOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Market research -- Data collection -- Ethics and market research -- Primary vs. secondary research -- Miles wide vs. deep dive research -- Quantitative and qualitative data.
Access restricted to subscribers.
Mode of access: World Wide Web.