Global advertising in the 21st century [electronic resource] / Nükhet Vardar.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Exporting, international and global marketing management: Publisher: London : Henry Stewart Talks, 2020Description: 1 online resource (1 streaming video file (29 min.) : color, sound)Subject(s): Advertising | Business networks -- Management | Communication, International | Globalization -- Economic aspectsOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: How globalization was formed and developed -- The changing face of globalization -- The inception of global advertising -- Advantages and disadvantages of global advertising -- The role of the "Value Paradox" in global advertising.
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Mode of access: World Wide Web.