Purposeful vs. transformative [electronic resource] : the impact of different advertising approaches / Thomas Kolster.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2021Description: 1 online resource (1 streaming video file (3 min.) : color, sound)Other title: Purposeful versus transformativeSubject(s): Advertising campaigns -- Case studiesOnline resources: Click here to access online Summary: This case study looks at the differences in impact between advertising campaigns that took a classical purposeful approach, and those that took a transformative approach.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk:
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This case study looks at the differences in impact between advertising campaigns that took a classical purposeful approach, and those that took a transformative approach.
Mode of access: World Wide Web.