Brazilian multinationals [electronic resource] : internationalization through franchising / Vanessa Bretas.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2021Description: 1 online resource (1 streaming video file (23 min.) : color, sound)Subject(s): iGUi (Brazil) | Franchises (Retail trade) -- Brazil | Globalization -- Brazil | Industrial organization -- Brazil | International business enterprises -- Brazil | Brazil -- Economic conditions | Brazil -- Foreign economic relationsOnline resources: Click here to access online Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Brazil's internationalization waves -- Brazilian multinationals -- International franchising governance modes -- Brazil's internationalization stages -- iGUi case study.
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Mode of access: World Wide Web.