International franchisors [electronic resource] : iGUi / Vanessa Bretas.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2021Description: 1 online resource (1 streaming video file (7 min.) : color, sound)Subject(s): iGUi (Brazil) | Franchises (Retail trade) -- Brazil -- Case studies | Globalization -- Brazil | Industrial organization -- Brazil | International business enterprises -- BrazilOnline resources: Click here to access online Summary: This case study examines the international expansion of iGUi, a Brazilian multinational, as an example internationalization through franchising.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Brazilian multinationals : internationalization through franchising.
Title from title frames.
Access restricted to subscribers.
This case study examines the international expansion of iGUi, a Brazilian multinational, as an example internationalization through franchising.
Mode of access: World Wide Web.