Using social media in corporate communication [electronic resource] / Vidhi A. Chaudhri.
Material type:![Film](/opac-tmpl/lib/famfamfam/VM.png)
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Corporate communication -- Crisis communication -- Social media -- Stakeholder power -- Lego -- Shell -- Kodaikanal -- Greenpeace -- Reputation management -- Non-governmental organizations.
Access restricted to subscribers.
Mode of access: World Wide Web.