Changing perceptions [electronic resource] : L&T acquisition of Mindtree / Asha Kaul.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2022Description: 1 online resource (1 streaming video file (10 min.) : color, sound)Subject(s): Larsen & Toubro | Mindtree | Consolidation and merger of corporations | Corporate image | Corporations -- Public relations | Internet in public relations | Social media -- ManagementOnline resources: Click here to access online Summary: This case study examines the use of media narratives for changing corporate reputation, using the example of Larsen and Toubro (L&T)'s merger with Mindtree, which was a contentious process.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Corporate branding.
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This case study examines the use of media narratives for changing corporate reputation, using the example of Larsen and Toubro (L&T)'s merger with Mindtree, which was a contentious process.
Mode of access: World Wide Web.