Reputation, image and influence of the pharmaceutical industry [electronic resource] : rebuilding the trust / Jane Parker.
Material type:
FilmSeries: Henry Stewart talksBiomedical & life sciences collection. Pharmaceutical marketing : latest insights, challenges, solutions and trends: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (22 min.) : color, sound)Subject(s): Drugs -- Marketing | Pharmaceutical industry -- Marketing | Drug Industry | Marketing | Pharmaceutical PreparationsOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Challenging times -- Negative perceptions -- Profiteering -- Intensive sales and marketing activities -- Poor research and development strategies -- Poor productivity and lack of innovation -- Safety concerns -- Lack of transparency and credible information -- Facing the issues -- Perception is reality -- Rebuilding trust -- Creating a single voice -- Restoring the industry's image and enhancing the effectiveness of our industry's voice -- Innovation -- Research and development -- Impact -- Industry as resource leader.
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Mode of access: World Wide Web.