The future of branding within the pharmaceutical industry [electronic resource] / Giles D. Moss.
Material type:
FilmSeries: Henry Stewart talksBiomedical & life sciences collection. Pharmaceutical marketing : latest insights, challenges, solutions and trends: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (33 min.) : color, sound)Subject(s): Drugs -- Marketing | Pharmaceutical industry -- Marketing | Drug Industry | Marketing | Pharmaceutical PreparationsOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: How has consumer branding developed and what are the differences between it and pharmaceutical branding -- Established consumer brand architecture and how to apply it to pharmaceuticals -- Kapferer and Aaker theory and how it can be applied -- The future for branding within pharmaceuticals
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Mode of access: World Wide Web.