Pricing in the pharmaceutical industry [electronic resource] / E.M. (Mick) Kolassa.
Material type: FilmSeries: Henry Stewart talksBiomedical & life sciences collection. Pharmaceutical marketing : latest insights, challenges, solutions and trends: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (41 min.) : color, sound)Subject(s): Drugs -- Marketing | Pharmaceutical industry -- Marketing | Costs and Cost Analysis | Drug Industry | Pharmaceutical PreparationsOnline resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Understanding how prices are currently set in the global pharmaceutical industry -- The importance of developing a pricing strategy, as opposed to simply setting a price -- The factors that must be considered when taking pricing actions -- The implications of poor pricing decisions.
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Mode of access: World Wide Web.