Pharmacogenomics [electronic resource] : emphasis on clinical drug development / Amelia Wall Warner.
Material type:
FilmSeries: Henry Stewart talksBiomedical & life sciences collection. Biomarkers: Publisher: London : Henry Stewart Talks, 2012Description: 1 online resource (1 streaming video file (31 min.) : color, sound)Subject(s): Drug development | Pharmacogenomics | Drug Discovery | Pharmacogenetics | Precision MedicineOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: The promise of genomics -- The complexity in predicting therapy -- Pharmacogenomic data impact & implementation barriers -- Opportunity of personalized medicine -- Costs of genomic technologies and the research & development 'process' -- Scientific challenges for pharma R&D and primary barriers to successful genetic research -- Reasons for research failures -- Getting the right medicine to the right patients -- Translational collaborations in drug discovery -- Future biomedical research and vision while keeping privacy protection and value proposition in mind.
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Mode of access: World Wide Web.