ADVERTISING, PROMOTION AND SUPPLEMENTAL ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS / TERENCE A SHIMP
Material type:
TextPublisher: MASON THOMSON 2003Edition: 6TH EDDescription: 650P 18 CMISBN: 9780030352713Subject(s): COMMUNICATION IN MARKETING | SALES PROMOTION | ADVERTISNGLOC classification: HF 5415 .123 S54 2003
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TUM Main Campus | HF 5415 .123 S54 2003 (Browse shelf) | Available | 039478 |
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| HF 5415 .123 F55 2013 Marketing Communications | HF 5415 . 123. S 54 2003 Advertising, Promotion, & Suplemental Aspects Of Intergrated Marketing Communications | HF 5415 . 123. S 54 2003 Advertising, Promotion, & Suplemental Aspects Of Intergrated Marketing Communications | HF 5415 .123 S54 2003 ADVERTISING, PROMOTION AND SUPPLEMENTAL ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS | HF 5415.123 .S65 2011 Marketing communications Integrating offline and online with social media | HF 5415.123 .S65 2011 Marketing communications Integrating offline and online with social media | HF 5415.123 .S65 2011 Marketing communications Integrating offline and online with social media |