The Fall of Advertising & the Rise of PR

By: Ries, AlMaterial type: TextTextPublisher: New York Harper Collins 2002Description: 295p. 25cmISBN: 9780060081997LOC classification: HF 5823 | .R642 2002
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Books Books TUM Main Campus
HF 5823.R642 2002 (Browse shelf) Available 033963

includes index

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