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Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

By: Perreault, William DContributor(s): Cannon, Joseph P., Ph. D | McCarthy, E. Jerome (Edmund Jerome)Material type: Text

TextPublisher: Boston : McGraw-Hill Irwin, c2009Edition: 17th edDescription: xxxvii, 758 [34] p. : col. ill. ; 29 cmISBN: 9780073381053 (alk. paper); 0073381055 (alk. paper)Subject(s): Marketing -- ManagementLOC classification: HF5415.13 | .M369 2009Online resources: Table of contents only

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Includes indexes.