Marketing in travel and tourism / Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod.
Material type:
TextPublisher: Amsterdam ; Boston ; London : Butterworth-Heinemann, 2009Edition: 4th edDescription: xxv , 502 p. : col. ill. ; 27 cmISBN: 9780750686938; 0750686936Subject(s): Tourism -- MarketingLOC classification: G155.A1 M475 2009
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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TUM Main Campus | G 155 .A1 M475 2009 (Browse shelf) | Available | 015964 |
Includes bibliographical references (p. 487-491) and index.