Marketing for tourism / J. Christopher Holloway.

By: Holloway, J. ChristopherMaterial type: TextTextPublisher: Harlow, England ; New York : Prentice Hall/Financial Times, 2004Edition: 4th edDescription: xvii, 510 p. : ill. (some col.), 1 map ; 25 cmISBN: 0273682296Subject(s): Tourism | Tourism -- MarketingLOC classification: G155.A1 H647 2004
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Books Books TUM Main Campus
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Includes bibliographical references (p. 494-497) and index.

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