Customer winback: how to recapture lost customers-and keep them loyal
Material type:
TextPublisher: San Francisco ; Jossey-Bass ; 2001Description: xxii,314p. :illISBN: 787946672Subject(s): Customer Loyality ; Customer Relations; Customer ServicesLOC classification: HF 5415.5 G753 2001
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TUM Main Campus | HF 5415.5 G753 2001 (Browse shelf) | Available | 029068 |
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Includes index