Consumer behavior and marketing strategy
Material type:
TextPublisher: Boston McGraw-Hill 2008Edition: 8th edDescription: xxi,555p. :illISBN: 9780071259354Subject(s): Consumer behavior
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Books
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TUM Main Campus | HF 5415.3 .P48 2008 (Browse shelf) | 30109 | Available | 029126 |
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| HF 5415.2 .S86 2013 Marketing Research & Consumer Behaviour | HF 5415.2.Z34 Marketing Research: Fundamentals And Dynamics | HF 5415.3.P468 1987 Consumer Behaviour ; Marketing Strategy Perspectives | HF 5415.3 .P48 2008 Consumer behavior and marketing strategy | HF 5415.3. W542 1981 Behavioural Aspects Of Marketing | HF 5415.3. W542 1981 Behavioural Aspects Of Marketing | HF 5415.3. W542 1981 Behavioural Aspects Of Marketing |
Includes index