Marketing Management.
Material type: TextPublisher: New York: McGraw - Hill Irwin Description: xxvi,566p.: ill.(some col.)ISBN: 9780071283182Subject(s): Marketing--managementItem type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Books | TUM Main Campus | HF 5415.13 .M374 2010 (Browse shelf) | 30160 | Available | 029988 |
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HF 5415.13.M369 2007 Marketing | HF 5415.13 .M369 2009 Basic marketing : | HF 5415.13.M369183 2002 Marketing Plans: How To Prepare Them, How To Use Them | HF 5415.13 .M374 2010 Marketing Management. | HF 5415.13 .M855 2010 Marketing Management: A Strategic Decision - Making approach. | HF 5415.13.P3 Guidelines For Product Innovation | HF 5415.13.P387 2004 Marketing Management |
Includes Bibliographical references and indexes.