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Cases strategic marketing management

By: Vincze, Julian WMaterial type: Text

TextPublisher: Boston : Houghton Mifflin, c2000 Description: xvii, 460 p. : ill. ; 27 cmISBN: 395870534Subject(s): Marketing --Management.Bstrategic PlanningLOC classification: HF5415.13 .A523 2000

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Item type	Current location	Call number	Status	Date due	Barcode
Books	TUM Main Campus	HF5415.13 .A523 2000 (Browse shelf)	Available		114B01047

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Previous	HF 5415.13 .A24 1979 Strategic Market Planning Problems And Analytical Approache S	HF 5415.13.A5 Analytical Marketing Management	HF 5415.13.A52 1995 Instructors Manual; To Accompany Effective Marketing	HF5415.13 .A523 2000 Cases strategic marketing management	HF5415.13.B353 2000 Marketing Strategy and Management	HF 5415.13 .B43 2008 Marketing planning 2008-2009	HF5415.13.B46 2000 Market-based management : strategies for growing customer value and profitability	Next