Principles of marketing
Material type: TextPublisher: Upper Saddle River, NJ : Prentice Hall, c1999. Edition: 8th edDescription: xvii, 635p :(some col.) ill. ; 29 cmISBN: 139570020Subject(s): MarketingLOC classification: HF5415 .K636 1999Item type | Current location | Call number | Status | Date due | Barcode |
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Books | TUM Main Campus | HF5415 .K636 1999 (Browse shelf) | Available | 114B00769 |
Includes bibliographical references and indexes