Building B2B brands through advertising (Record no. 79987)
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000 -LEADER | |
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fixed length control field | 01723ngm a2200337 a 4500 |
001 - CONTROL NUMBER | |
control field | HST1925_1_2 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | UkLoHST |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
fixed length control field | m c |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
fixed length control field | cr|cna|||a|||| |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
fixed length control field | vz|czazum |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 080121s2008 enk|||||||||||s|||v|eng d |
028 50 - PUBLISHER NUMBER | |
Publisher number | 1925 |
Source | Henry Stewart Talks |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (UkLoHST)1025 |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (UkLU-K)000868832 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | UkLU-K |
Language of cataloging | eng |
Transcribing agency | UkLU-K |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Torlini, Fabio. |
Relator code | spk |
245 10 - TITLE STATEMENT | |
Title | Building B2B brands through advertising |
Medium | [electronic resource] / |
Statement of responsibility, etc. | Fabio Torlini. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | London : |
Name of publisher, distributor, etc. | Henry Stewart Talks, |
Date of publication, distribution, etc. | 2008. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 1 online resource (1 streaming video file (37 min.) : |
Other physical details | color, sound). |
490 1# - SERIES STATEMENT | |
Series statement | B2B advertising : the strategy, theory, techniques and possibilities of building B2B brands, |
International Standard Serial Number | 2056-4570 |
500 ## - GENERAL NOTE | |
General note | Animated audio-visual presentations with synchronized narration. |
500 ## - GENERAL NOTE | |
General note | Title from title frames. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | Contents: Best B2B brand criteria -- Considered purchase -- The buying process -- Neuropsychology -- Heuristics -- Left and right brain functions -- Neuroeconomics -- Brands establish an emotional connection -- The resistance iceberg -- Brand associations -- The total brand experience -- The move to experiential marketing -- Rackspace: a case study -- Our key differentiator -- The Rackspace personality -- Industry positioning -- Living the brand. |
506 ## - RESTRICTIONS ON ACCESS NOTE | |
Terms governing access | Access restricted to subscribers. |
538 ## - SYSTEM DETAILS NOTE | |
System details note | Mode of access: World Wide Web. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising, Industrial. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Industrial marketing. |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
Uniform title | Henry Stewart talks. |
Name of part/section of a work | Business & management collection. |
-- | B2B advertising. |
856 40 - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | <a href="https://hstalks.com/bm/1025/">https://hstalks.com/bm/1025/</a> |
856 42 - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | <a href="https://hstalks.com/bm/p/261/">https://hstalks.com/bm/p/261/</a> |
Materials specified | Series |
No items available.