International sport marketing : (Record no. 74394)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03694cam a2200577Ki 4500 |
| 001 - CONTROL NUMBER | |
| control field | 9780429055089 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220531132603.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190408s2019 enk ob 001 0 eng d |
| 040 ## - Cataloging Source | |
| -- | OCoLC-P |
| -- | eng |
| -- | rda |
| -- | pn |
| -- | OCoLC-P |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780429055089 |
| -- | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0429055080 |
| -- | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780429619687 |
| -- | (ePub ebook) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0429619685 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780429621833 |
| -- | (PDF ebook) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0429621833 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780429617539 |
| -- | (Mobipocket ebook) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0429617534 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9780367151096 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 036715109X |
| 024 7# - | |
| -- | 10.4324/9780429055089 |
| -- | doi |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1091899732 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC-P)1091899732 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | GV716 |
| Item number | .I578 2019eb |
| 072 #7 - | |
| -- | BUS |
| -- | 070000 |
| -- | bisacsh |
| 072 #7 - | |
| -- | BUS |
| -- | 043000 |
| -- | bisacsh |
| 072 #7 - | |
| -- | SPO |
| -- | 000000 |
| -- | bisacsh |
| 072 #7 - | |
| -- | SPO |
| -- | 068000 |
| -- | bisacsh |
| 072 #7 - | |
| -- | WSBM |
| -- | bicssc |
| 082 04 - | |
| -- | 338.47796 |
| -- | 23 |
| 245 00 - TITLE STATEMENT | |
| Title | International sport marketing : |
| Remainder of title | issues and practice / |
| Statement of responsibility, etc. | edited by Michel Desbordes and André Richelieu. |
| 264 #1 - | |
| -- | Abingdon, Oxon ; |
| -- | New York, NY : |
| -- | Routledge, |
| -- | 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource. |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | c |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | cr |
| -- | rdacarrier |
| 490 1# - | |
| -- | Routledge research in sport business and management |
| 505 0# - | |
| -- | Introduction -- Major trends in the sport industry -- The sport brand -- The role of sport in destination branding strategies -- Marketing sport for development and peace : an introduction -- Sport events, economic impact and regulation -- Football club equipment manufacturers strategy and internationalization -- Be ready to be excited : the wWE's marketing strategy and economic model -- The establishment and management of sports arenas : a neo-marketing approach -- Conclusion : towards new horizons in global sports marketing. |
| 520 ## - | |
| -- | How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue? This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business. The book introduces essential concepts and best practice in international sport marketing today and presents original case studies from around the world, looking at leagues, commercial sponsors, consumer behavior, and the role of athletes and their representatives. It covers important topics from "place branding" and experiential marketing to equipment manufacture and sports arenas, as well as the economic impact and regulation of sports events, the "financiarization" and "vipization" of sport, and marketing in the sport for the development and peace sector. International Sport Marketing is essential reading for all students, scholars and practitioners working in sport marketing, especially those concerned with the globalization of the sports industry. |
| 588 ## - | |
| -- | OCLC-licensed vendor bibliographic record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sports |
| General subdivision | Marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS / Industries / General |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS / Marketing / General |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | SPORTS & RECREATION / General |
| Source of heading or term | bisacsh |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Desbordes, Michel, |
| Relator term | editor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Richelieu, André, |
| Relator term | editor. |
| 856 40 - | |
| -- | Taylor & Francis |
| -- | https://www.taylorfrancis.com/books/9780429055089 |
| 856 42 - | |
| -- | OCLC metadata license agreement |
| -- | http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf |
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