Advertising, gender and society : (Record no. 74006)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03835cam a22005418i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 9781315144306 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220531132547.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190304s2019 enk ob 001 0 eng |
| 040 ## - Cataloging Source | |
| -- | OCoLC-P |
| -- | eng |
| -- | rda |
| -- | OCoLC-P |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1315144301 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781315144306 |
| -- | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781351386104 |
| -- | (electronic bk. : PDF) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1351386107 |
| -- | (electronic bk. : PDF) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781351386098 |
| -- | (electronic bk. : EPUB) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1351386093 |
| -- | (electronic bk. : EPUB) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781351386081 |
| -- | (electronic bk. : Mobipocket) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1351386085 |
| -- | (electronic bk. : Mobipocket) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781138307360 (hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781138501379 (pbk.) |
| 024 8# - | |
| -- | 10.4324/9781315144306 |
| -- | doi |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1089262807 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC-P)1089262807 |
| 050 10 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5822 |
| 072 #7 - | |
| -- | PSY |
| -- | 000000 |
| -- | bisacsh |
| 072 #7 - | |
| -- | PSY |
| -- | 031000 |
| -- | bisacsh |
| 072 #7 - | |
| -- | JMG |
| -- | bicssc |
| 082 00 - | |
| -- | 659.101/9 |
| -- | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zawisza-Riley, Magdalena, |
| Dates associated with a name | 1978- |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising, gender and society : |
| Remainder of title | a psychological perspective / |
| Statement of responsibility, etc. | Magdalena Zawisza-Riley. |
| 264 #1 - | |
| -- | Abingdon, Oxon ; |
| -- | New York, NY : |
| -- | Routledge, |
| -- | 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | n |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | nc |
| -- | rdacarrier |
| 520 ## - | |
| -- | Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising. Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making. |
| 505 0# - | |
| -- | Cover; Half Title; Title Page; Copyright Page; Dedication; About the author; Acknowledgements; Preface; Part I: Key concepts: Advertising, gender and society; 1. Advertising, culture and society; 2. The concepts of gender, sex and culture; 3. Portrayal of gender in advertising; 4. The effects of gendered ads on audiences; Part II: Gender, sex and advertising effectiveness; 5. The effectiveness of gendered ads; 6. Psychographic gender as a predictor of the effectiveness of gendered ads; 7. Sex, gender and processing gendered advertising content |
| 505 8# - | |
| -- | Part III: Recommendations for the audience, marketers and policy makers8. How can audiences protect themselves?; 9. How could marketers help themselves and others?; 10. What (more) could policy makers do?; References; Index |
| 588 ## - | |
| -- | OCLC-licensed vendor bibliographic record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Psychological aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sex role in advertising. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | PSYCHOLOGY / General |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | PSYCHOLOGY / Social Psychology |
| Source of heading or term | bisacsh |
| 856 40 - | |
| -- | Taylor & Francis |
| -- | https://www.taylorfrancis.com/books/9781315144306 |
| 856 42 - | |
| -- | OCLC metadata license agreement |
| -- | http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf |
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