Behavioral economics : (Record no. 73139)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02989cam a2200421Ii 4500 |
| 001 - CONTROL NUMBER | |
| control field | 9781315391229 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180727t20182019fluab ob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781315391212 (e-book: PDF) |
| -- | (e-book : PDF) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1037083554 |
| 040 ## - Cataloging Source | |
| -- | FlBoTFG |
| -- | FlBoTFG |
| -- | rda |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HB74.P8 |
| Item number | C67 2018 |
| 072 #7 - | |
| -- | BUS |
| -- | 069000 |
| -- | bisacsh |
| 072 #7 - | |
| -- | JMH |
| -- | bicscc |
| 082 04 - | |
| -- | 330.01/9 |
| -- | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Corr, Philip, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Behavioral economics : |
| Remainder of title | the basics / |
| Statement of responsibility, etc. | by Philip Corr and Anke Plagnol. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | First edition. |
| 264 #1 - | |
| -- | Boca Raton, FL : |
| -- | Routledge, an imprint of Taylor and Francis, |
| -- | [2018]. |
| 264 #4 - | |
| -- | ©2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (260 pages) : |
| Other physical details | 4 illustrations. |
| 336 ## - | |
| -- | text |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | rdacarrier |
| 490 1# - | |
| -- | Basics |
| 505 0# - | |
| -- | chapter 1 What is behavioral economics and why is it important? -- chapter 2 The ascent and dissent of economics -- chapter 3 ECON: homo economicus -- chapter 4 HUMAN: more Homer (Simpson) than homo economicus -- chapter 5 Manners, monkeys and moods -- chapter 6 Nudge: whys, ways and weasels -- chapter 7 Sell! Behavioral science of the commercial (and political) world of persuasion. |
| 520 3# - | |
| -- | Behavioral economics is everywhere – whether used by governments to shape our judgement and decision making, advertisers and marketers to sell products, or even politicians to sell policies, its insights are important and far-reaching.Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgements and decisions we make. In seven accessible chapters, the book answers questions like: Further online resources may be found at www.behaviouraleconomicsbasics.netHow does it help us to understand economic behavior? What is behavioral economics? What does it tell us about how people form judgements and make decisions in their private and public lives?What does it tell us about the psychological nature of financial catastrophes that afflict our economic system?With recommended further readings throughout, Behavioral Economics: The Basics is essential for all students taking courses in behavioral economics, economic psychology, consumer psychology, microeconomics and game theory, and also for professionals looking for an accessible introduction to the topic. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Applied Social Psychology. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer Psychology. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Economic Psychology. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Microeconomics. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Economics |
| General subdivision | Psychological aspects. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Plagnol, Anke C., |
| Relator term | author. |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Taylor and Francis. |
| 776 08 - | |
| -- | Print version: |
| -- | 9781138228900 |
| -- | (DLC) 2018003797 |
| 830 #0 - | |
| -- | Basics. |
| 856 40 - | |
| -- | https://www.taylorfrancis.com/books/9781315391212 |
| -- | Click here to view. |
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