Co-creation, innovation and new service development : (Record no. 73072)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03408cam a2200361Ii 4500 |
| 001 - CONTROL NUMBER | |
| control field | 9781315205908 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180706s2018 enk o 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781315205908 |
| -- | (e-book : PDF) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781351795401 |
| -- | (e-book: Mobi) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781138636590 |
| -- | (hardback) |
| 024 7# - | |
| -- | 10.4324/9781315205908 |
| -- | doi |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1018165301 |
| 040 ## - Cataloging Source | |
| -- | FlBoTFG |
| -- | FlBoTFG |
| -- | rda |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.55 |
| Item number | C93 2018 |
| 082 04 - | |
| -- | 658.812 |
| -- | C998 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Czarnota, Jedrzej, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Co-creation, innovation and new service development : |
| Remainder of title | the case of the videogames industry / |
| Statement of responsibility, etc. | Jedrzej Czarnota. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | First edition. |
| 264 #1 - | |
| -- | London : |
| -- | Taylor and Francis, |
| -- | 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource |
| 336 ## - | |
| -- | text |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | rdacarrier |
| 490 0# - | |
| -- | Routledge Interpretive Marketing Research |
| 505 00 - | |
| -- | chapter 1 Introduction / |
| -- | Jedrzej Czarnota -- |
| -- | chapter 2 Beyond State-of-the-Art in Co-Creation / |
| -- | Jedrzej Czarnota -- |
| -- | chapter 3 Observing the Videogames Industry / |
| -- | Jedrzej Czarnota -- |
| -- | chapter 4 Managerial Insights for Creative Services / |
| -- | Jedrzej Czarnota -- |
| -- | chapter 5 Key Findings / |
| -- | Jedrzej Czarnota. |
| 520 ## - | |
| -- | "Involving customers in the development and production of new services becomes a powerful force across many creative industries. Customers can directly supply the firm with innovative ideas, provide skilled labour, and act as a powerful force in marketing. Firms across the world, as they seek to innovate and to better respond to market needs, begin to recognize the benefits stemming from customers' involvement in their operations. Co-creation also becomes more prevalent as customers begin to expect it from firms--seeking to influence their favourite services or products, and to have them better tailored to their needs. Nevertheless, empowering the customers and involving them in the internal affairs of a firm is both difficult and risky. Despite co-creation becoming increasingly important to firms, very few accounts of it exist and many firms fail. Therefore, to navigate those straits, and to reap the benefits of co-creation, requires knowledge and more complete understanding of socio-cultural forces underpinning it. By studying a wide array of videogames firms in the USA and Europe, this book provides a unique insight into co-creation. It builds on the existing theories to provide unified framework for understanding co-creation in creative industries and other sectors. It combines insights from the dynamics of customer communities, with firm's perspective on innovation management and organizational transformation. The book offers highly detailed insights into the industry, which is at the forefront of co-creation. Furthermore, it sheds new light on the videogames firms and their operations and is therefore ideally designed for researchers, educators, and students alike in the fields of knowledge management, innovation management, firm strategy, organization studies and creativity management."--Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Relationship marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Technological innovations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Video games. |
| 776 08 - | |
| -- | Print version: |
| -- | 9781138636590 |
| -- | (DLC) 2017045954 |
| 856 40 - | |
| -- | https://www.taylorfrancis.com/books/9781315205908 |
| -- | Click here to view. |
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