Entrepreneurial marketing and international new ventures : (Record no. 71789)

000 -LEADER
fixed length control field 03373cam a22005658i 4500
001 - CONTROL NUMBER
control field 9781003034261
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220531132409.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m d | |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200103s2020 nyu ob 001 0 eng
040 ## - Cataloging Source
-- OCoLC-P
-- eng
-- rda
-- OCoLC-P
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781003034261
-- (ebook)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1003034268
-- (ebook)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781000063196
-- (electronic bk. : Mobipocket)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1000063194
-- (electronic bk. : Mobipocket)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781000063172
-- (electronic bk. : PDF)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1000063178
-- (electronic bk. : PDF)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781000063219
-- (electronic bk. : EPUB)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1000063216
-- (electronic bk. : EPUB)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9780367456399
-- (hardback)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1135094302
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC-P)1135094302
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD62.5
072 #7 -
-- BUS
-- 025000
-- bisacsh
072 #7 -
-- BUS
-- 043030
-- bisacsh
072 #7 -
-- BUS
-- 035000
-- bisacsh
072 #7 -
-- KC
-- bicssc
082 00 -
-- 658.8/02
-- 23
245 00 - TITLE STATEMENT
Title Entrepreneurial marketing and international new ventures :
Remainder of title antecedents, elements and outcomes /
Statement of responsibility, etc. edited by Izabela Kowalik.
250 ## - EDITION STATEMENT
Edition statement 1 Edition.
264 #1 -
-- New York :
-- Routledge,
-- 2020.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource.
336 ## -
-- text
-- txt
-- rdacontent
337 ## -
-- computer
-- n
-- rdamedia
338 ## -
-- online resource
-- nc
-- rdacarrier
490 1# -
-- Routledge studies in entrepreneurship
520 ## -
-- "The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship. The analysis of this concept, and designing a model of EM antecedents, elements, and outcomes that was tested on the basis of empirical studies covering companies from three European countries, explores and develops the field of international marketing and entrepreneurship. The book examines the role of entrepreneurial marketing in the internationalization processes of new ventures and adopts both qualitative and quantitative methods for analyzing the antecedents and characteristics of entrepreneurial marketing, as well as their relationships with internationalization activities and firms' performances. It goes on to show how the application of entrepreneurial marketing may lead to an accelerated internationalization of companies originating from a transition market, as well as the Western-European markets. It addresses these topics with regards to entrepreneurial marketing and management and will be of interest to researchers, academics, managers, entrepreneurs, and students in the fields of international business, international marketing, and entrepreneurship"--
-- Provided by publisher.
588 ## -
-- OCLC-licensed vendor bibliographic record.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New business enterprises
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element International business enterprises
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS / Entrepreneurship
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS / International / Marketing
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS / International / General
Source of heading or term bisacsh
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kowalik, Izabela,
Relator term editor.
856 40 -
-- Taylor & Francis
-- https://www.taylorfrancis.com/books/9781003034261
856 42 -
-- OCLC metadata license agreement
-- http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

No items available.

Technical University of Mombasa
Tom Mboya Street, Tudor 90420-80100 , Mombasa Kenya
Tel: (254)41-2492222/3 Fax: 2490571