Digital sport marketing : (Record no. 71064)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02441cam a2200421Ki 4500 |
| 001 - CONTROL NUMBER | |
| control field | 9781315204079 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220531132338.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200928s2021 enka ob 001 0 eng |
| 040 ## - Cataloging Source | |
| -- | OCoLC-P |
| -- | eng |
| -- | OCoLC-P |
| -- | rda |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781315204079 |
| -- | (electronic bk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 131520407X |
| -- | (electronic bk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781138701397 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 1138701394 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781138701403 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 1138701408 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1198249423 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC-P)1198249423 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | GV716 |
| Item number | .S397 2021eb |
| 082 04 - | |
| -- | 796.068/8 |
| -- | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Seymour, Alan, |
| Dates associated with a name | 1949- |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Digital sport marketing : |
| Remainder of title | concepts, cases and conversations / |
| Statement of responsibility, etc. | Alan Seymour and Paul Blakey. |
| 264 #1 - | |
| -- | Abingdon, Oxon ; |
| -- | New York, NY : |
| -- | Routledge, |
| -- | 2021. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (xii, 247 pages) : |
| Other physical details | illustrations (black and white) |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | c |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | cr |
| -- | rdacarrier |
| 520 ## - | |
| -- | Digital sports marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques. The book surveys the new international digital landscape in sport business and explains how to apply digital marketing across key areas from fan engagement and public relations to strategic communication and branding. Every chapter includes discussion of key concepts, an in-depth case study, and an in-depth conversation with a leading industry practitioner that demonstrates how digital marketing works in the real world. Full of useful features, this is an essential textbook for any sport marketing, sport management, sport business or sport development course. |
| 588 ## - | |
| -- | OCLC-licensed vendor bibliographic record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sports |
| General subdivision | Marketing |
| -- | Technological innovations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sports administration |
| General subdivision | Technological innovations. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Blakey, Paul, |
| Dates associated with a name | 1969- |
| Relator term | author. |
| 856 40 - | |
| -- | Taylor & Francis |
| -- | https://www.taylorfrancis.com/books/9781315204079 |
| 856 40 - | |
| -- | https://www.taylorfrancis.com/books/9781315204079 |
| 856 42 - | |
| -- | OCLC metadata license agreement |
| -- | http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf |
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