Contemporary consumption, consumers and marketing : (Record no. 70723)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03301cam a2200553 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 9781003013532 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220531132323.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m d u |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200803s2021 enk ob 001 0 eng |
| 040 ## - Cataloging Source | |
| -- | OCoLC-P |
| -- | eng |
| -- | rda |
| -- | OCoLC-P |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781003013532 |
| -- | electronic book |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1003013538 |
| -- | electronic book |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781000318388 |
| -- | (electronic bk. : Mobipocket) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1000318389 |
| -- | (electronic bk. : Mobipocket) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781000318364 |
| -- | (electronic bk. : PDF) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1000318362 |
| -- | (electronic bk. : PDF) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781000318401 |
| -- | (electronic bk. : EPUB) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1000318400 |
| -- | (electronic bk. : EPUB) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9780367820923 |
| -- | hardcover |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9780367820947 |
| -- | paperback |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1182020389 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC-P)1182020389 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HB801 |
| Item number | .C36 2021 |
| 072 #7 - | |
| -- | BUS |
| -- | 043010 |
| -- | bisacsh |
| 072 #7 - | |
| -- | BUS |
| -- | 016000 |
| -- | bisacsh |
| 072 #7 - | |
| -- | KJS |
| -- | bicssc |
| 082 00 - | |
| -- | 339.4/7 |
| -- | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Canavan, Brendan, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Contemporary consumption, consumers and marketing : |
| Remainder of title | cases from generations Y and Z / |
| Statement of responsibility, etc. | Brendan Canavan. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 Edition. |
| 264 #1 - | |
| -- | Abingdon ; |
| -- | New York : |
| -- | Routledge, |
| -- | 2021. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | n |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | nc |
| -- | rdacarrier |
| 520 ## - | |
| -- | "This book explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory. Coming of age in a volatile, uncertain, complex and ambiguous context, members of generations Y and Z are emerging as distinctive and disruptive in terms of their identities, attitudes, and their consumption. Challenged by demanding consumers, facing ideological backlash, and worse, potential irrelevance, marketers need to gain a sense of the issues currently rocking consumer culture. Contemporary Consumption, Consumers and Marketing captures examples of contemporary consumers using up-to-date case studies that demonstrate divergent trends across Generations X, Y and Z. From BrewDog's craft beer revolution, to Taylor Swift socially reconstructing herself lyrically, through RuPaul stans flexing their inventiveness online, and Japanese Otaku retreating into alternative reality, these are reviewed to investigate the state of marketing at a time of flux. The aim is to engage readers in the dynamic global changes happening in marketing theory and practice. The result is a thought provoking and stimulating text for undergraduate and postgraduate marketing students"-- |
| -- | Provided by publisher. |
| 588 ## - | |
| -- | OCLC-licensed vendor bibliographic record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumption (Economics) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumers' preferences. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Generation Y |
| General subdivision | Attitudes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Generation Z |
| General subdivision | Attitudes. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS / Marketing / Direct |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS / Consumer Behavior |
| Source of heading or term | bisacsh |
| 856 40 - | |
| -- | Taylor & Francis |
| -- | https://www.taylorfrancis.com/books/9781003013532 |
| 856 42 - | |
| -- | OCLC metadata license agreement |
| -- | http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf |
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