Strategic communication for startups and entrepreneurs in China / (Record no. 70436)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 03604cam a22005658i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 9780429274268 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220531132309.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m d | | |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191008s2020 nyu ob 001 0 eng |
| 040 ## - Cataloging Source | |
| -- | OCoLC-P |
| -- | eng |
| -- | rda |
| -- | OCoLC-P |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780429274268 |
| -- | (ebook) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0429274262 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781000028140 |
| -- | (electronic bk. : EPUB) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1000028143 |
| -- | (electronic bk. : EPUB) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781000028133 |
| -- | (electronic bk. : Mobipocket) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1000028135 |
| -- | (electronic bk. : Mobipocket) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781000028126 |
| -- | (electronic bk. : PDF) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1000028127 |
| -- | (electronic bk. : PDF) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9780367222840 |
| -- | (hardback) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1123182341 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC-P)1123182341 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5718.2.C6 |
| 072 #7 - | |
| -- | BUS |
| -- | 052000 |
| -- | bisacsh |
| 072 #7 - | |
| -- | BUS |
| -- | 025000 |
| -- | bisacsh |
| 072 #7 - | |
| -- | LAN |
| -- | 004000 |
| -- | bisacsh |
| 072 #7 - | |
| -- | KJSP |
| -- | bicssc |
| 082 00 - | |
| -- | 659.20951 |
| -- | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Men, Linjuan Rita, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic communication for startups and entrepreneurs in China / |
| Statement of responsibility, etc. | Linjuan Rita Men, Yi Grace Ji and Zifei Fay Chen. |
| 264 #1 - | |
| -- | Milton Park, Abingdon, Oxon ; |
| -- | New York : |
| -- | Routledge, |
| -- | 2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource. |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | n |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | nc |
| -- | rdacarrier |
| 490 0# - | |
| -- | Routledge insights in public relations research |
| 505 0# - | |
| -- | Why startup strategic communication? -- The state of startups and entrepreneurship in China -- Understanding the stakeholders of startups -- The functions of public relations in startups -- Cultivating stakeholder relationships for startups -- Building an effective startup culture -- Entrepreneurial leadership communication -- Social media communication strategies for startups -- Best practices of startup strategic communication. |
| 520 ## - | |
| -- | "This book presents a comprehensive guide for public relations and communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China. Drawing on interdisciplinary theories, current issues, and updated research evidence obtained from entrepreneurs and startup leaders in China, this concise volume provides research-based insights on the best practices for public relations and communication management in the unique context of startups. It addresses relationships with stakeholders, public relations practice, leadership communication, and how to leverage the power of social media in the entrepreneurial context. Strategic Communication for Startups and Entrepreneurs in China will be of great benefit to public relations and strategic communication scholars and practitioners, startup leaders and entrepreneurs interested in opportunities in China, as well as advanced students in public relations, business communication, and entrepreneurship"-- |
| -- | Provided by publisher. |
| 588 ## - | |
| -- | OCLC-licensed vendor bibliographic record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business communication |
| Geographic subdivision | China. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public relations |
| Geographic subdivision | China. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS / Public Relations |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS / Entrepreneurship |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | LANGUAGE ARTS & DISCIPLINES / Communication |
| Source of heading or term | bisacsh |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ji, Yi Grace, |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chen, Zifei, |
| Relator term | author. |
| 856 40 - | |
| -- | Taylor & Francis |
| -- | https://www.taylorfrancis.com/books/9780429274268 |
| 856 42 - | |
| -- | OCLC metadata license agreement |
| -- | http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf |
No items available.