Normal view MARC view ISBD view

Marketing Management (Record no. 69451)

000 -LEADER
fixed length control field	nam a22 7a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	190515b xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780273779834
040 ## - Cataloging Source
Transcribing Agency	TUM
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF 5415.13
Item number	K64 2013
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip
245 ## - TITLE STATEMENT
Title	Marketing Management
250 ## - EDITION STATEMENT
Edition statement	14 ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	England
Name of publisher, distributor, etc.	Pearson Education Limited
Date of publication, distribution, etc.	2013
300 ## - PHYSICAL DESCRIPTION
Extent	679pgs
Other physical details	illus
500 ## - GENERAL NOTE
General note	includes appendix and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Keller, Kevin Lane
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Permanent location	Current location	Date acquired	Inventory number	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type	Date last checked out
					TUM Main Campus	TUM Main Campus	05/15/2019	028004		HF 5415.13 .K64 2013	039864	05/15/2019	05/15/2019	Books
					TUM Main Campus	TUM Main Campus	05/15/2019	028003	2	HF 5415.13.K64 2013	039865	07/09/2019	05/15/2019	Books	06/21/2019

TUM Library