Advertising / (Record no. 68971)

000 -LEADER
fixed length control field 00803cam a2200277 a 4500
001 - CONTROL NUMBER
control field 15371769
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210726125820.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080718s2009 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008031536
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415251259 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415251257 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415251266 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415251265 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780203493199 (ebook)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0203493192 (ebook)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn234260177
040 ## - Cataloging Source
Transcribing Agency TUM
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .M132 2009
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name MacRury, Iain.
245 10 - TITLE STATEMENT
Title Advertising /
Statement of responsibility, etc. Iain MacRury.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. London ;
-- New York :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2009.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 318 p. :
Other physical details ill. ;
Dimensions 22 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. [289]-314) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          TUM Main Campus TUM Main Campus 08/16/2018 2780.00 31258   HF 5823 .M132 2009 033916 08/16/2018 08/16/2018 Books
Technical University of Mombasa
Tom Mboya Street, Tudor 90420-80100 , Mombasa Kenya
Tel: (254)41-2492222/3 Fax: 2490571