Introduction to mass communication : (Record no. 68401)

000 -LEADER
fixed length control field 01024cam a22002534a 4500
001 - CONTROL NUMBER
control field 14397203
003 - CONTROL NUMBER IDENTIFIER
control field 023313
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180112181911.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060601s2008 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2006048242
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073511917
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency TUM
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number P90
Item number .B284 2007
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Baran, Stanley J.
245 10 - TITLE STATEMENT
Title Introduction to mass communication :
Remainder of title media literacy and culture /
Statement of responsibility, etc. Stanley J. Baran.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw-Hill Higher Education,
Date of publication, distribution, etc. 2008.
300 ## - PHYSICAL DESCRIPTION
Extent 1 v. (various pagings) :
Other physical details ill. (chiefly col.) ;
Dimensions 28 cm. +
Accompanying material 1 DVD-ROM (4 3/4 in.)
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          Tum Kwale Campus Tum Kwale Campus 01/12/2018 023313   P90.B284 2007 117D23313 01/15/2018 01/12/2018 Books
Technical University of Mombasa
Tom Mboya Street, Tudor 90420-80100 , Mombasa Kenya
Tel: (254)41-2492222/3 Fax: 2490571