| 000 -LEADER |
|---|
| fixed length control field |
nam a22 7a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170926b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
57470 |
| 040 ## - Cataloging Source |
|---|
| Transcribing Agency |
TUM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415 |
| Item number |
.A392 1968 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Alderson, Wroe |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Men, Motives, and markets |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Jersey |
| Name of publisher, distributor, etc. |
prentice hall |
| Date of publication, distribution, etc. |
1968 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vi, 118p. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Prentice hall foundations of marketing series. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
Men |
| Topical term or geographic name as entry element |
Motives |
| Form subdivision |
Markets |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Halbert, Michael H. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
