| 000 -LEADER |
|---|
| fixed length control field |
00539nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
161018b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780335220328 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0335220320 |
| 040 ## - Cataloging Source |
|---|
| Transcribing Agency |
TUM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
LB 2342.82 |
| Item number |
M365 2009 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Maringe, Felix |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing Higher Education |
| Remainder of title |
Theory and Practice |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
England |
| Name of publisher, distributor, etc. |
Open University Press |
| Date of publication, distribution, etc. |
2009 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv,195pgs |
| Other physical details |
illus |
| 500 ## - GENERAL NOTE |
|---|
| General note |
includes references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Higher Education |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gibbs, Paul |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
