000 -LEADER |
fixed length control field |
00524nam a2200217Ia 4500 |
001 - CONTROL NUMBER |
control field |
32771 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
022806 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20240328114052.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
150525s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780136010128 |
040 ## - CATALOGING SOURCE |
Transcribing agency |
TUM |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF 5415.13 |
Item number |
K64 2009 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kotler,Philip |
245 ## - TITLE STATEMENT |
Title |
Marketing Management |
Statement of responsibility, etc. |
Kotler,Philip |
250 ## - EDITION STATEMENT |
Edition statement |
13th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
New Jersey |
Name of publisher, distributor, etc. |
Pearson |
Date of publication, distribution, etc. |
2009 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxxix,662p. :ill |
500 ## - GENERAL NOTE |
General note |
includes index |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |