| 000 -LEADER |
|---|
| fixed length control field |
00546nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
31103 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210727145643.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160125b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780080966243 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
TUM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415 |
| Item number |
.B485 2010 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Blythe, Jim |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing Essentials |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Amsterdam |
| Name of publisher, distributor, etc. |
Elsevier |
| Date of publication, distribution, etc. |
2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vi,180pgs |
| Other physical details |
illus |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
The official CIM coursebook |
| 500 ## - GENERAL NOTE |
|---|
| General note |
includes appendix and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
