000 -LEADER |
fixed length control field |
00477nam a22001937a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
30441 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20151023090558.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
151023b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
978 8125914761 |
040 ## - CATALOGING SOURCE |
Transcribing agency |
TUM |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF 5415.2 |
Item number |
S86 2013 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Sumathi S |
245 ## - TITLE STATEMENT |
Title |
Marketing Research & Consumer Behaviour |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
India |
Name of publisher, distributor, etc. |
Vikas |
Date of publication, distribution, etc. |
2013 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xvi,761p. |
Dimensions |
25cm. |
500 ## - GENERAL NOTE |
General note |
Includes Index |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
P.Saravanavel |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |