Marketing channels (Record no. 66581)

000 -LEADER
fixed length control field 00423nam a2200169Ia 4500
001 - CONTROL NUMBER
control field
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150811s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131518427
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rosenbloom, Bert"
245 ## - TITLE STATEMENT
Title Marketing channels
Remainder of title A management view
250 ## - EDITION STATEMENT
Edition statement 8th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Andover
Name of publisher, distributor, etc. Cengage Learning
Date of publication, distribution, etc. 2013
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent xxiii,660p. :ill"
500 ## - GENERAL NOTE
General note Include index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          TUM Main Campus TUM Main Campus 08/11/2015 30316   HF 5415.129 .R67 2013 029956 08/11/2015 30316 08/11/2015 Books
Technical University of Mombasa
Tom Mboya Street, Tudor 90420-80100 , Mombasa Kenya
Tel: (254)41-2492222/3 Fax: 2490571