| 000 -LEADER |
|---|
| fixed length control field |
00411nam a2200157Ia 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
|
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150811s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788120341364 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jugenheimer, Donald W." |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising and public relations research |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Delhi |
| Name of publisher, distributor, etc. |
PHL Learning |
| Date of publication, distribution, etc. |
2010 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc. |
2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vii,327p. :ill" |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public research |
